About Hybris Architect
Your Partner in Modern SAP Commerce
Hybris Architect is a team of expert SAP Commerce consultants and developers dedicated to helping organizations modernize, scale, and reimagine SAP Commerce Cloud (Hybris). Founded by Marc Raygoza, a veteran SAP Commerce architect, the site blends hands-on consulting with practical tutorials, deep dives, and introductions to emerging SAP Commerce topics.
Hybris Architect provides 
high-level consulting services
Platform Modernization & Migration
Cloud-native transformations, composable storefronts, and phased migration strategies.
Performance Optimization & DevOps
Enterprise DevOps, Core Web Vitals tuning, and scalable performance engineering to deliver faster, more reliable digital commerce.
Conversational Commerce & AI Extensions
AI-driven search, guided discovery, and digital assistants that reimagine customer engagement across every channel.
Strategic Enablement & Advisory
Expert guidance, architectural assessments, and roadmaps designed to maximize long-term SAP Commerce Cloud value.
Alongside consulting, we publish tutorials, how-to guides, and insights designed to make SAP Commerce more approachable for both developers and business leaders.
About the Founder
Marc (Marcelino) Raygoza is a SAP Commerce Certified Professional and long-time contributor to the SAP CX ecosystem. An ex-Deloitte Hybris architect and former Director of Engineering at Nasty Gal, Marc has led e-commerce development teams across industries and is recognized for creating practical Hybris administration scripts and sharing best practices with the community.
Marc also co-founded Commerce Sense with Lori Raygoza, a boutique consultancy delivering high-impact e-commerce strategy and architecture solutions. Together, they bring both deep technical expertise and business strategy to help clients build scalable digital commerce programs.
Marc also co-founded Commerce Sense with Lori Raygoza, a boutique consultancy delivering high-impact e-commerce strategy and architecture solutions. Together, they bring both deep technical expertise and business strategy to help clients build scalable digital commerce programs.
